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LATEST ARTICLES
Digital content marketing is always changing. Take a look at the latest ideas and thoughts on building a bigger better blog.
Website Niche Vs Pillar Content
When a blogger or business really start to look at their website in a way to focus content that wins at Google and wins with sales, the idea behind a niche becomes the central focus. W [...]
When to Say “Screw the Content Calendar”
There are few who are bigger proponents of a content calendar than me. After 18 years of professional writing, I know that content calendars work. They serve as a map for a content mar [...]
Building Pillar and Cluster Subtopics
The last blog article talked about the Maypole concept as it relates to something called pillar content. Remember that pillar content is a big theme idea that you use to give an expert [...]
The Maypole Concept: Pillar Content Explained
A maypole is a tall painted pole decorated with flowers. Ribbons are attached to the top as people dance in celebration for May Day. The ribbons weave and intertwine creating contact p [...]
Blog Basics: Understanding Reader’s Intent
Blog Basics: Understanding Reader’s Intent One of the most critical things you can do when researching a blog topic is to understand the reader’s intent. This might seem backward since [...]
Burnout: Understanding It to Overcome It
Burnout: Understanding It to Overcome It Everyone is subject to burning out. It comes when you no long we feel the satisfaction from a job well done. The lack of satisfaction could be [...]
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